Inspiring Customers to Try New Products
Growing your customer base is an essential part of any business. Likewise, once you have acquired a new lead, maintaining the interest of your prospects is equally important. As a distributor, you must come up with creative ways to encourage your customers to continue doing business with you even after they have purchased. One way to entice current and potential customers to purchase more often is to frequently add new products to your lineup. By showing them fresh product ideas, you can help spark their creativity and generate more sales leads for yourself.
In this day in age having a good website goes a long way. It is most likely the first place the public will go to if they are looking for promo. Create a section on your site loaded with new arrivals and ensure the product list is constantly updated. Make it appealing by incorporating trending and seasonally relevant promo, that way clients are seeing the best and most popular products first. It could also be beneficial to create curated lists with suitable offers based on industry so customers can always find exactly what they’re looking for on your website.
Take advantage of social media and email programs to spread the word about your business. Encourage sharing as a way to improve your digital presence and keep your company top of mind. Email content can include blogs filled with tips and industry news, while your social media can feature a collection of videos and images from happy customers to vouch for your expertise. The idea is to remain relevant so they think of you every time they need a new product. Send them product inspiration for the upcoming seasons, for example, themed back-to-school promotions, or end-of-the-year gift guides. Making yourself a valuable resource beyond the products you provide is a great way to ensure they turn to you every time they have a new project or event coming up.
What’s a better way to get customers to try new products than to put them right in their hands? Whether it’s demographics, aesthetics, or simple preference, some customers look forward to receiving catalogues in the mail. The effect of a digital campaign is magnified when combined with the power of print media. They are powerful tools to use in business meetings, trade shows, conventions, and other networking events to attract new business. Alternatively, you can periodically send out samples of new products to select customers who subscribe to your newsletter or follow your social channels.
Whether it's online, in person via email, or through social media, there are several ways to encourage your customers to try new products as part of their promotional campaigns. You can generate buzz ahead of a new product launch by highlighting the ways your loyal customers can incorporate branded products into their marketing mix. Inspire them by creating content that demonstrates the importance of rotating through products which not only keeps them in the spotlight but also gives you more opportunities to generate sales.