Gear up for Earth Month

Mar 31

Since its inception Earth Month has celebrated our earth, putting environmental concerns at the forefront of public awareness. Since then sustainability has become more than just a trend - inspiring a...

Make the Most Out of the Holidays

Feb 17

The start of the year is a great time to plan and build out your marketing schedule for the upcoming months. As a distributor, you know the importance of building promotions that use seasonally releva...

Beat the Winter Blues

Jan 20

Winter is the season of reflection. With the holidays behind us and the entire year ahead, this is a great time to plan for the future. Don't get caught up with the winter blues and instead use this t...

Promos for Animal Welfare Groups

Dec 09, 2022

Non-profits and charities are constantly looking for effective ways to spread the word about their cause. Within this group, there is a more niche market that can greatly benefit from using promo prod...

Year End Target Markets

Oct 21, 2022

The end of the year is among us which means your clients need corporate and employee gifts, as well as awards to celebrate their business results. Encourage them to show gratitude for the work, sacrif...

Spooky Promotions

Oct 07, 2022

What's scarier than realizing the summer is over and Halloween is around the corner? Not being prepared for the holiday! Between back-to-school and the start of fall promotions, it’s easy to for...

Elegant Ideas for Higher End Clients

Aug 26, 2022

As we enter Q3 and Q4, businesses will be looking to end the year on a high note. From holiday gifts to employee rewards there are numerous occasions for you to pitch elegant products to those special...

Help Your Customers Fall for Fall

Aug 12, 2022

Timing is very important in the promotional products market. Although no one likes to think about the summer coming to an end it is crucial to begin preparing for the next season. Fall time is filled ...

Marketing in The Bag

Jul 29, 2022

As plastic bag bans become the norm across the country, the demand for reusable totes will continue to grow. For promo distributors, this shift is a great opportunity to sell more reusable bag alterna...

Perfect for Getting Back to School

Jul 22, 2022

It’s summertime and while most people are planning pool days, vacations, and holidays, as a distributor this is the perfect time to start thinking about back-to-school promotions. At first glanc...

Selling to Niche Markets

May 27, 2022

If you have established yourself in the promotional products market by offering a broad range of products that allow you to get orders from many different types of clients, now is a great time to expa...

Target Summer!

May 13, 2022

Appealing to your customer's needs is a great way to help you make the sale! But pitching the same promo products to all of your customers year-round may not be the best approach. Instead, you may wan...

Show Them the Value of Customization Options

Apr 29, 2022

Part of being an insightful, industry-leading distributor of promotional products is having the ability to determine which imprint methods are suitable for each item and occasion. Decoration options, ...

Easter Themed Promotions

Apr 15, 2022

After many winter months, businesses are now gearing up with giveaways and promotional tools to make their long-awaited comeback this year. As we continue to recover from the long-lasting effects of t...

Charity, Fundraisers & Non-Profit Promotions

Mar 18, 2022

As restrictions are being lifted and in-person events ramp up across the country this will surely have an impact on the landscape of the promo products industry. Amongst the many industries to target,...

Sell them on Sustainability!

Mar 04, 2022

More than a simple trend, sustainability has become a top priority in the promotional products space as consumers are becoming more educated about the effects of their actions on the environment. And ...

Go Social!

Feb 22, 2022

Promotional products can be used in a myriad of ways to build brand awareness and keep audiences connected. In the age of social media, promotional products have never had a better stage to shine on. ...

Making the Most of In-Person Events

Jan 21, 2022

In 2020 and throughout 2021 we saw the rise of virtual events as a creative response for businesses and event planners to deal with the adverse circumstances brought upon by the world pandemic. This c...

Get them Excited for the New Year

Dec 10, 2021

As another year comes to an end, many businesses have already started to plan their marketing material for the upcoming year. As a distributor, this is the perfect time to get customers excited about ...

Working with Small Businesses

Nov 26, 2021

In the last year, many small businesses were hit hard and were even forced to close for good. However, it is not all gloom and doom as the pandemic also gave way for individuals to launch new business...

Making the Sale! Appeal to Their Aesthetics!

Jul 23, 2021

A lot has changed in the industry this past year, regardless of who your market is. Even the industry’s big spenders, sectors such as education and healthcare, are experiencing huge changes in d...

Teach Your Customers about the Power of Promo

Jul 09, 2021

When it comes down to proven marketing tactics that can reach and engage clients, you will not find many methods that are more effective at spreading the word about a business or brand than promotiona...

Get Them Thinking about Going Back to School

Jun 11, 2021

Planning for back school can be a real challenge especially under the unprecedented circumstances of a world pandemic. However, with a number of positive predictions beginning to take shape regarding ...

Golf Season Promos to Excite Your Customers!

May 14, 2021

From fundraisers and charity tournaments to playing friendly rounds with friends, golf brings forth many opportunities for your customers to showcase their brand. The great thing about golf season is ...

Help Your Customers Gear Up For Summer

May 03, 2021

Distributors should take advantage of the possibilities brought forth by the start of a new season by expanding their product offerings, or alternatively find new ways to market existing line ups. At ...

Beyond Print

Feb 19, 2021

A successful logo is more than just a symbol of identification of a company’s product and services. A good logo will draw in the public by telling a story, and conveying the brand’s messag...

Top Markets to Target in 2021

Feb 11, 2021

With many lockdown measures still in place, it is safe to assume that many of the shifts and pivots brought forth by the pandemic will remain in place at least for the first part of 2021. This means t...

Trends to Look for in 2021!

Nov 27, 2020

As the year comes to an end, this gives us an opportunity to look back and reflect on product trends that stood out in the promotional marketing industry. Based on this analysis we are able to make pr...

How to Appeal to the Budget Conscious Client

Nov 13, 2020

2020 has been a challenging year for everyone, including promotional product distributors. As a side effect of social lockdown measures, the economy has taken a hit, resulting in production slowing do...