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2025 Promotional Forecast
Dec 20, 2024
It's never too soon to start planning for the upcoming season, particularly for the promo industry. As Q4 comes to a close, distributors should begin crafting a solid marketing plan for next year t...
Continue ReadingGen Z Marketing: Attracting New Generations into the Promo Space
Dec 6, 2024
As a plethora of new start-up companies enter the workforce every day, it can be expected that new promo will be required in order to fulfill their needs. As older generations hit their retirement...
Continue ReadingHoliday Trends
Nov 22, 2024
As a promotional products distributor, the start of the holiday season is a great time, filled with opportunities to end the year with strong sales. Clients will be eager to spend any remaining Q4 ...
Continue ReadingPromo for Pet Lovers
Nov 1, 2024
Anyone with an animal in their life knows that an owner's love for their pet knows no limits. With all the pet love out there and approximately 86.9 million families owning a pet, this creates an o...
Continue ReadingHoliday Office Party Essentials
Oct 18, 2024
For marketers and event planners, holidays create unique opportunities to creatively market a brand and generate sales. Christmas is a special occasion that you can use to entice customers to creat...
Continue ReadingGifted Connections: The Best Products for Corporate Giveaways
Oct 4, 2024
In today's competitive business environment, standing out and building lasting relationships is more crucial than ever. For promo distributors, pitching personalized products that your clients can ...
Continue ReadingChill Deals: The Best Winter Giveaways for Cold Weather
Sep 20, 2024
The temperatures are starting to drop in many parts of the country, and that means it's time for some seriously cool promo products! From company events to end-of-year promos and everything in betw...
Continue ReadingSpook-tacular Giveaways
Sep 6, 2024
Want to give your customers something to talk about this fall season? Themed promotional giveaways are the perfect way for businesses of all sizes to generate some buzz this upcoming Halloween. Get...
Continue ReadingHow to Market Your Calendars
Aug 16, 2024
Whether it goes on the wall, sits on a desk, or fits in a bag, a good calendar gives you 365 days of advertising! They can be included in several marketing initiatives, making them suitable for vir...
Continue ReadingFall Hashtag Days
Aug 2, 2024
Now that the summer pool parties, barbecues, and picnics are a thing of the past, it's time to say hello to fall! As a distributor of promo there are tons of opportunities to boost your sales duri...
Continue ReadingLevel Up Your Sales
Jul 19, 2024
As summer starts to wind down, students and parents are gearing up for the new school year. This creates a prime opportunity for you to boost your sales with back-to-school offers. As there is a g...
Continue ReadingBank on Success
Jul 5, 2024
In the past we have looked at ways that you, as a distributor of promo, can entice customers to try new products. One of those ways is to target specific markets with products that are useful and a...
Continue ReadingFestival Season
Jun 21, 2024
With most of the summer having already passed, before you blink it'll all be over! But before it ends we want to highlight a unique advertising opportunity for all your clients that you can still t...
Continue ReadingWrite on Target
Jun 7, 2024
When it comes to cost-effective ways for businesses to connect with their customers, promotional pens provide an easy and reliable way to do just that. You might think that all pens are the same an...
Continue ReadingGet Them Ready For Beach Season
May 24, 2024
The summer is here and the season is full of leisure-centered activities that your customers can leverage to promote their products, services, and amenities. One of the season's most popular destin...
Continue ReadingPromo for Employee Recognition
May 3, 2024
Summer is here which means that it's time for companies to give their employee recognition programs a much-needed refresh. Both large and small companies will be in the market for appreciation gif...
Continue ReadingGenerating Better Blog Content
Apr 19, 2024
Nowadays with the prominence of the internet and the rise of e-commerce practices, it is more important than ever to build an online presence for your business. A good online blog can improve your ...
Continue ReadingSizzling Summer Sales: The Hottest Promo for The Season
Apr 5, 2024
Can you feel that? The summer heat is around the corner and with many outdoor events taking place, this opens the door for you to sell more products. From concerts and parades to company barbeques ...
Continue ReadingTake a Swing! Golf Promos for Your Clients
Mar 15, 2024
Outdoor events are back this spring and one of the most popular activities for business owners and event planners are golf tournaments. From friendly rounds with colleagues to fundraisers for chari...
Continue ReadingOn Your Marks: Promo for Races and Marathons
Mar 1, 2024
As spring approaches there will be an increase of outdoor events as people will be eager to get outside and enjoy the nice weather. Fundraising events organized by charities and other non-profits a...
Continue ReadingHats Off: The Power of Promotional Headwear
Feb 16, 2024
When your customers are looking for trendy promo they can use to advertise their business, make sure to pitch them headwear. Custom hats are everywhere, at sporting events, political rallies, produ...
Continue ReadingMoving the Needle
Feb 2, 2024
All throughout February we are stitch crazy as it is embroidery month! As a distributor, this is a great chance to educate your clients about the wonders that this imprint method can do for their b...
Continue ReadingTotes For All
Jan 19, 2024
It's a new year which means your clients will be looking for creative and unique ways to remain connected with their audiences. Tote bags are a great personalized product they can gift at the begin...
Continue ReadingWriting Instruments for All Your Clients
Dec 22, 2023
Remember the last time you received a card with a handwritten note? This simple but very meaningful gesture makes gift-giving more personable and adds meaning to any gift. As a distributor of promo...
Continue ReadingLaser Focus: Spotlight on A Popular Imprint Method
Dec 8, 2023
As a promo product distributor, offering a wide range of imprint options ensures you can meet the needs of different demographics and always have something to offer different types of customers. Br...
Continue ReadingGet Drinking!
Nov 24, 2023
Drinkware makes up one of the most popular, highly sought-after categories of promotional products. This is due to a number of factors. For advertisers, they generate a large number of impressions ...
Continue ReadingQ4 Sales & Targets
Nov 10, 2023
For many promotional product distributors, the end of the year is the busiest time as clients look for corporate and employee gifts to close out the year in style. Right now is the perfect time to ...
Continue Reading2023 Customization Trends
Oct 27, 2023
As the year draws to an end, this is the perfect opportunity to reflect back on the accomplishments, challenges, and lessons learned in the last 12 months within the promo world. As a distributor, ...
Continue ReadingThemed Promotions for All
Oct 13, 2023
The end of the year is near, which means new opportunities to sell your products are coming your way. Beyond the holidays there are plenty of special days to entice customers to incorporate promo i...
Continue ReadingProducts for the Financial Market
Sep 29, 2023
When it comes to pitching products to your customers, it's always a good idea to entice new sectors to give promotional products a shot. In the past, we've talked about how you can connect with th...
Continue ReadingPromo for Giving Thanks
Sep 15, 2023
The end of the year is almost here which means your clients will be looking for a variety of products to give out during their holiday promotions. Branded gifts are a great way for them to thank cu...
Continue ReadingWhy People Love Promo: Strategies to Sell More Products
Sep 1, 2023
As promo professionals we know the value of our industry, however, it is up to us to educate the public about the benefits of including promotional tools in a variety of marketing campaigns. Break...
Continue ReadingInspiring Customers to Try New Products
Aug 18, 2023
Growing your customer base is an essential part of any business. Likewise, once you have acquired a new lead, maintaining the interest of your prospects is equally important. As a distributor, you ...
Continue ReadingHealth and Wellness Promo
Aug 4, 2023
In recent years self-care has become a priority in North American culture. Regardless of age, people have come to realize that maintaining good health and wellness practices is key to a long, happy...
Continue ReadingGoing Wild for Promo
Jul 21, 2023
Summer is the perfect time to inspire your clients' upcoming promotional campaigns. This season, encourage them to personalize new products as part of their marketing efforts. With school being out...
Continue ReadingPromo for Real Estate
Jul 7, 2023
Anytime you are pitching products to a specific market, it's a good idea to understand your client's profile and their customers' needs. The real estate sector has a number of potential clients loo...
Continue ReadingTrade Show Giveaways
Jun 23, 2023
Among the various events that your clients will need promo for this summer, trade shows offer numerous opportunities for distributors to sell more branded products. The great thing about trade show...
Continue ReadingTargeting the Education Sector
Jun 9, 2023
Education remains one of the top markets in the promotional products industry. Distributors should continue to target this sector with an array of options that range in price. From goodies that can...
Continue ReadingFashion For Everyone!
May 26, 2023
One of the great features of promo apparel is that it can be enjoyed by everyone. As it's not industry specific and serves different purposes, clients can use products from this category to achieve...
Continue ReadingPerfect for Picnic Weather
May 12, 2023
Picnic season is finally here which means you should consider adding new products to your lineup that will allow clients to make the most of the nice weather! From family reunions to company celebr...
Continue ReadingProduct Highlight: Headwear
Apr 28, 2023
When clients say they want new promo for their businesses or events, they are usually referring to fashionable on-trend products. A product category that is constantly evolving through the emergenc...
Continue ReadingApparel Customization Trends
Apr 14, 2023
Following trends is critical for the success of any promo product distributor. When it comes to promotional apparel, knowing what's in and what's out can provide a huge benefit for your clients. Fr...
Continue ReadingGear up for Earth Month
Mar 31, 2023
Since its inception Earth Month has celebrated our earth, putting environmental concerns at the forefront of public awareness. Since then sustainability has become more than just a trend - inspirin...
Continue ReadingPromo for Entertaining!
Mar 17, 2023
When it comes to opportunities to encourage your customers to try promo - birthday parties, mixers, company events, and other social gatherings are perfect for outfitting guests with custom-branded...
Continue ReadingDecorating Services Your Customers Will Love!
Mar 3, 2023
As a distributor of promotional products, offering a wide range of imprint options is a great way to position yourself as an industry leader in a competitive market. When you combine the power of ...
Continue ReadingMake the Most Out of the Holidays
Feb 17, 2023
The start of the year is a great time to plan and build out your marketing schedule for the upcoming months. As a distributor, you know the importance of building promotions that use seasonally rel...
Continue ReadingPromotional Products For the Auto Industry
Feb 3, 2023
Drivers spend an average of more than 17,600 minutes - or about 293 hours - behind the wheel annually (AAA Foundation). As a significant portion of our lives is spent driving, this creates an oppo...
Continue ReadingBeat the Winter Blues
Jan 20, 2023
Winter is the season of reflection. With the holidays behind us and the entire year ahead, this is a great time to plan for the future. Don't get caught up with the winter blues and instead use thi...
Continue ReadingCustomized Toques to Keep Your Customers' Brands Top of Mind
Dec 23, 2022
The Advertising Specialty Institute (ASI) reports that 69% of consumers own promotional headwear. This means that they are among the most popular products to customize with a logo or personalized m...
Continue ReadingPromos for Animal Welfare Groups
Dec 9, 2022
Non-profits and charities are constantly looking for effective ways to spread the word about their cause. Within this group, there is a more niche market that can greatly benefit from using promo p...
Continue ReadingKickstart the New Year with These Great Recommendations!
Nov 25, 2022
Now is the best time to look at the trends of 2023! As the year comes to an end, businesses will begin to plan their campaigns for the following season. As a distributor, this is a great opportunit...
Continue ReadingWays to Attract Your Audience and Drive Sales
Nov 11, 2022
With the holidays around the corner and a growing number of options available to recognize hard-working employees, as a distributor of promo, you will need to devise ways for your products to be no...
Continue ReadingYear End Target Markets
Oct 21, 2022
The end of the year is among us which means your clients need corporate and employee gifts, as well as awards to celebrate their business results. Encourage them to show gratitude for the work, sac...
Continue ReadingSpooky Promotions
Oct 7, 2022
What's scarier than realizing the summer is over and Halloween is around the corner? Not being prepared for the holiday! Between back-to-school and the start of fall promotions, it's easy to forget...
Continue ReadingHot Drinkware for Cooler Weather
Sep 23, 2022
As the weather cools, give your clients the option to warm up prospects to their brand with custom branded drinkware. One of the great advantages of offering drinkware is that it can be marketed to...
Continue ReadingAre Your Customers Looking for Unique Customization?
Sep 9, 2022
If you have been personalizing promo for some time, surely you've come across the term DTG. Simply put, Direct-to-Garment (DTG) printing is a process by which images are rendered digitally on appar...
Continue ReadingElegant Ideas for Higher End Clients
Aug 26, 2022
As we enter Q3 and Q4, businesses will be looking to end the year on a high note. From holiday gifts to employee rewards there are numerous occasions for you to pitch elegant products to those spec...
Continue ReadingHelp Your Customers Fall for Fall
Aug 12, 2022
Timing is very important in the promotional products market. Although no one likes to think about the summer coming to an end it is crucial to begin preparing for the next season. Fall time is fill...
Continue ReadingMarketing in The Bag
Jul 29, 2022
As plastic bag bans become the norm across the country, the demand for reusable totes will continue to grow. For promo distributors, this shift is a great opportunity to sell more reusable bag alte...
Continue ReadingPerfect for Getting Back to School
Jul 22, 2022
It's summertime and while most people are planning pool days, vacations, and holidays, as a distributor this is the perfect time to start thinking about back-to-school promotions. At first glance, ...
Continue ReadingDrinkware That's Sure to Sell Year Round
Jul 8, 2022
Drinkware is of the most popular and highly sought-after categories in the promotional products market. Cost-effective, trendy, and eco-friendly, custom-printed drinkware allows small businesses to...
Continue ReadingJust in Time for Summer Holidays
Jun 24, 2022
Although summer is upon us, it is not too late to pitch your clients promotional products that are perfect for the upcoming holidays this season. From patriotic celebrations to awareness days, ther...
Continue ReadingCustomization Options: Screenprint Services for Summer Tees
Jun 10, 2022
With different promotional objectives, varying budgets, and design concepts that your customers will want to incorporate into their campaigns, it is a good idea to offer different customization opt...
Continue ReadingSelling to Niche Markets
May 27, 2022
If you have established yourself in the promotional products market by offering a broad range of products that allow you to get orders from many different types of clients, now is a great time to e...
Continue ReadingTarget Summer!
May 13, 2022
Appealing to your customer's needs is a great way to help you make the sale! But pitching the same promo products to all of your customers year-round may not be the best approach. Instead, you may ...
Continue ReadingShow Them the Value of Customization Options
Apr 29, 2022
Part of being an insightful, industry-leading distributor of promotional products is having the ability to determine which imprint methods are suitable for each item and occasion. Decoration option...
Continue ReadingEaster Themed Promotions
Apr 15, 2022
After many winter months, businesses are now gearing up with giveaways and promotional tools to make their long-awaited comeback this year. As we continue to recover from the long-lasting effects o...
Continue ReadingSpring Trends!
Apr 1, 2022
Spring is here which means that sales opportunities are beginning to heat up! Golf tournaments, family picnics and company barbeques are all great occasions for your customers to promote their bran...
Continue ReadingCharity, Fundraisers & Non-Profit Promotions
Mar 18, 2022
As restrictions are being lifted and in-person events ramp up across the country this will surely have an impact on the landscape of the promo products industry. Amongst the many industries to targ...
Continue ReadingSell them on Sustainability!
Mar 4, 2022
More than a simple trend, sustainability has become a top priority in the promotional products space as consumers are becoming more educated about the effects of their actions on the environment. A...
Continue ReadingGo Social!
Feb 22, 2022
Promotional products can be used in a myriad of ways to build brand awareness and keep audiences connected. In the age of social media, promotional products have never had a better stage to shine o...
Continue ReadingUsing Videos to Help Make the Sale
Feb 4, 2022
As a promotional products provider, it is imperative to constantly be looking for new ways to grow your business and seek out new creative solutions to get more sales. In a crowded marketplace, the...
Continue ReadingMaking the Most of In-Person Events
Jan 21, 2022
In 2020 and throughout 2021 we saw the rise of virtual events as a creative response for businesses and event planners to deal with the adverse circumstances brought upon by the world pandemic. Thi...
Continue ReadingGet them Excited for the New Year
Dec 10, 2021
As another year comes to an end, many businesses have already started to plan their marketing material for the upcoming year. As a distributor, this is the perfect time to get customers excited abo...
Continue ReadingWorking with Small Businesses
Nov 26, 2021
In the last year, many small businesses were hit hard and were even forced to close for good. However, it is not all gloom and doom as the pandemic also gave way for individuals to launch new busin...
Continue ReadingMarketing Tips 101
Nov 12, 2021
As we enter the last part of the year, this is a great time for promo distributors to dust off their marketing strategies and begin brainstorming new ideas. Combining creative ideas and strategic t...
Continue ReadingThe Top Drinkware Recommendations You Can Make!
Oct 29, 2021
According to a study performed by the Advertising Specialty Institute (ASI, 2020), nearly eight out of 10 consumers reported owning promotional Drinkware. Whether it's at the office, the gym, or ou...
Continue ReadingFood, Drink, and Restaurant Promotions!
Oct 15, 2021
After a year filled with challenges, the restaurant industry has managed to get back up on its feet and make a heroic comeback. Now that sales have started to pick up and the threat of another clos...
Continue ReadingAll About Imprints | Embroidery
Oct 1, 2021
In the promotional product industry, in order to position yourself as an industry leader, it is not sufficient to merely educate your customers about the latest products available in the market. Yo...
Continue ReadingOur Favourite Metal Pens Your Customers Will Love!
Sep 17, 2021
Your customers are no doubt looking for cost-effective marketing and branding options so make sure to offer a variety of pens to help them achieve their promotional objectives. Branded pens are use...
Continue ReadingNotebooks for All Industries
Sep 3, 2021
As in-person events ramp up and employees return to the office, ensure your product lineup includes notebooks that are versatile and suitable for a number of industries. Whether it's an offsite mee...
Continue ReadingHow to Talk to Non-Profits
Aug 20, 2021
Like many other industries, non-profits have also been affected by the pandemic. Funding has slowed as the economic downturn has pushed people to reconsider donating their hard-earned money to char...
Continue ReadingShowcase Strategies You Can Use
Aug 6, 2021
There are many strategies out there that you can employ when trying to showcase your products to the public. Technological advancements and the increasing digitization of our daily lives has made t...
Continue ReadingMaking the Sale! Appeal to Their Aesthetics!
Jul 23, 2021
A lot has changed in the industry this past year, regardless of who your market is. Even the industry's big spenders, sectors such as education and healthcare, are experiencing huge changes in dema...
Continue ReadingTeach Your Customers about the Power of Promo
Jul 9, 2021
When it comes down to proven marketing tactics that can reach and engage clients, you will not find many methods that are more effective at spreading the word about a business or brand than promoti...
Continue ReadingHow to Sell Them on Apparel
Jun 25, 2021
With people spending more time than ever at home in the past year, this has prompted businesses and event planners to incorporate comfortable apparel options into their promotional campaigns. In tu...
Continue ReadingGet Them Thinking about Going Back to School
Jun 11, 2021
Planning for back school can be a real challenge especially under the unprecedented circumstances of a world pandemic. However, with a number of positive predictions beginning to take shape regardi...
Continue ReadingHelp Your Customers Into PPE Gear
May 31, 2021
Personal protective equipment (PPE) is a rapidly growing promotional product category which continues to permeate the public sphere. With lockdowns and social distancing protocols still looming, th...
Continue ReadingGolf Season Promos to Excite Your Customers!
May 14, 2021
From fundraisers and charity tournaments to playing friendly rounds with friends, golf brings forth many opportunities for your customers to showcase their brand. The great thing about golf season ...
Continue ReadingHelp Your Customers Gear Up For Summer
May 3, 2021
Distributors should take advantage of the possibilities brought forth by the start of a new season by expanding their product offerings, or alternatively find new ways to market existing line ups. ...
Continue ReadingT-Shirt Frenzy
Apr 16, 2021
As the effects of the pandemic linger there have been many changes to the promotional products industry. Among the changing trends, we have seen the t-shirt market explode as people are spending mo...
Continue ReadingQuench Their Curiosity with These Great Drinkware Picks!
Apr 1, 2021
Drinkware remains one of the top categories for businesses to advertise and promote their brand to the public. Whether it's the gym, the office, or at home - mugs, water bottles and tumblers printe...
Continue ReadingSeeing Green
Mar 19, 2021
As a distributor of promotional products, you should always be looking for new items to expand your current product offering. Alternatively, you could devise new ways to market existing products by...
Continue ReadingMoment Merch
Mar 5, 2021
As a distributor of promotional products, it is important to stay up to date with all of the current trends in the promotional advertising industry in order to bring your customers more of the prod...
Continue ReadingBeyond Print
Feb 19, 2021
A successful logo is more than just a symbol of identification of a company's product and services. A good logo will draw in the public by telling a story, and conveying the brand's message to ulti...
Continue ReadingTop Markets to Target in 2021
Feb 11, 2021
With many lockdown measures still in place, it is safe to assume that many of the shifts and pivots brought forth by the pandemic will remain in place at least for the first part of 2021. This mean...
Continue ReadingStand out with Winter Colours
Dec 11, 2020
The start of a new season offers creative possibilities for promotional product distributors to market and expand their product offerings. One of the ways you can encourage clients to revamp their ...
Continue ReadingTrends to Look for in 2021!
Nov 27, 2020
As the year comes to an end, this gives us an opportunity to look back and reflect on product trends that stood out in the promotional marketing industry. Based on this analysis we are able to make...
Continue ReadingHow to Appeal to the Budget Conscious Client
Nov 13, 2020
2020 has been a challenging year for everyone, including promotional product distributors. As a side effect of social lockdown measures, the economy has taken a hit, resulting in production slowing...
Continue ReadingFinding the Right Imprint For Your On-Trend Buyer
Oct 16, 2020
As a distributor of promotional products it is imperative to stay up to date with all of the imprint methods, and techniques available in the industry. While some are part of a fad and become popul...
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