Ways to Attract Your Audience and Drive Sales

  • Nov 11, 2022

With the holidays around the corner and a growing number of options available to recognize hard-working employees, as a distributor of promo, you will need to devise ways for your products to be noticed. The end of the year is a great time to use promo products as gifts, awards, and prizes, however, you need to create a sense of urgency for prospects and clients to act on your deals. Beyond curating lists of suitable items and expanding your offerings for the season, there are additional ways to entice the public to try personalizing promo. These tips will not help clients see the value of promo, but they will also help you stand out from competitors. 

 

Top-Notch Customer Service

 

Being responsive to the needs of your customers is a great way to set yourself apart, regardless of the products you offer. One way to ensure one-time buyers become loyal customers is to answer all their questions and provide them with feasible solutions. Establish top-notch communication by providing timely updates on their orders including art proofs and shipping notifications. If there are issues with the orders, be forthcoming and do what you can to fix the problem. Often the root of the problem or who’s at fault does not affect the customer as they just want their problem acknowledged and fixed. Being communicative is key to building relationships, and will lead clients to seek you out whenever they need promo.

 

Closeouts and Exclusive Offers

 

Creating special offers is ideal for creating a need in a customer's mind, whether there is an immediate one or not. The thought of missing out on a deal, or rather getting additional savings is a great motivator for anyone on the fence. The Holidays are the perfect time to put this into practice as you can set an expiry date on your offers. Use any occasion that arises once a year to build offers around it, this way people will feel that it is a passing opportunity. Reach out to us and find out what products are being discontinued or in clearance and make special offers with them. Our drinkware and office supplies sections among others are constantly updated with new options which allow you to bring clients exclusive offers and pre-order products as soon as they are available.

 

Get Ahead & Follow Up 

 

Getting customers to plan ahead is another way to add value to their promotions. For the last couple of years, the promo products industry has suffered many supply and inventory issues leaving clients to find last-minute alternatives and new distributors as a whole. Begin creating offers for the holidays now, so that clients can receive their products well before their celebrations. We have several options that make elegant gifts for many year-end events. Encourage them to place their orders with sufficient time to avoid any delays. Highlighting supply chain and inventory issues shows your customer you’re an industry expert who's on top of trends. Following up and reminding them of holiday closures can be the last push to help them cross one more thing off their to-do list.

 

With these tips, you are now ready to attract new leads and make more sales this holiday season. Through the development of stronger relationships, facilitated by exceptional customer service your customers will learn to make you their number-one option for branded gear. Further, entice them by creating a sense of urgency through limited offers, and remind them about the importance of acting fast during a busy time like the holidays. These are only some things you can do to separate yourself from competitors.