May 1
The most successful marketing doesn't stop when the sun goes down. While pens and tumblers win the workday, the real "loyalty bond" happens during the weekend, the celebration, and the quiet moment...
Continue ReadingApr 2
The promotional products industry is undergoing a fundamental shift from the language of "cheap giveaways" to the language of brand identity. For modern distributors, the path to higher margins and...
Continue ReadingNov 14, 2025
For promotional product distributors, email marketing offers a direct and personal way to highlight products, inspire ideas, and strengthen relationships with clients. As a supplier, we know that w...
Continue ReadingOct 24, 2025
Every great brand has a story and every product you sell can help tell it. In today's competitive marketplace, promotional products are no longer just about showcasing logos or giving away freebies...
Continue ReadingOct 10, 2025
In today's competitive promotional products market, distributors face a constant balancing act-meeting client demands, staying ahead of trends, and ensuring that every order goes smoothly from star...
Continue ReadingJul 23, 2025
From the supplier side, we've seen first-hand how strategic upselling and bundling can turn a modest order into a high-impact marketing package. For distributors, these tactics not only increase or...
Continue ReadingJul 11, 2025
The world of promotional products is far more intricate than just slapping a logo on a pen. For a promotional product supplier, each day is a dynamic blend of creativity, logistics, and problem-sol...
Continue ReadingJun 13, 2025
As a promo distributor, you know the promotional products industry is buzzing with opportunity, but standing out in a crowded market can be a challenge for some. The key to capturing attention and ...
Continue ReadingMay 23, 2025
As a distributor of promotional products, understanding the buying behaviour of corporate clients is critical to delivering value and driving sales. While it may seem like they just want some brand...
Continue ReadingApr 25, 2025
As a distributor, it's essential to offer items that resonate with the public, and tote bags do just that. They are a staple of the industry and for good reason, as they are versatile, eco-friendly...
Continue ReadingApr 11, 2025
As more businesses and consumers prioritize sustainability, distributors of promotional products need to align with this growing demand by offering a number of eco-friendly alternatives. Appealing ...
Continue ReadingFeb 28, 2025
It's official, the Pantone colour of the year is Mocha Mousse! For distributors, the Pantone colour of the year has a huge influence on the promo products industry as it is often used in marketing ...
Continue ReadingDec 20, 2024
It's never too soon to start planning for the upcoming season, particularly for the promo industry. As Q4 comes to a close, distributors should begin crafting a solid marketing plan for next year t...
Continue ReadingDec 6, 2024
As a plethora of new start-up companies enter the workforce every day, it can be expected that new promo will be required in order to fulfill their needs. As older generations hit their retirement...
Continue ReadingNov 22, 2024
As a promotional products distributor, the start of the holiday season is a great time, filled with opportunities to end the year with strong sales. Clients will be eager to spend any remaining Q4 ...
Continue ReadingApr 19, 2024
Nowadays with the prominence of the internet and the rise of e-commerce practices, it is more important than ever to build an online presence for your business. A good online blog can improve your ...
Continue ReadingJan 19, 2024
It's a new year which means your clients will be looking for creative and unique ways to remain connected with their audiences. Tote bags are a great personalized product they can gift at the begin...
Continue ReadingOct 13, 2023
The end of the year is near, which means new opportunities to sell your products are coming your way. Beyond the holidays there are plenty of special days to entice customers to incorporate promo i...
Continue ReadingSep 15, 2023
The end of the year is almost here which means your clients will be looking for a variety of products to give out during their holiday promotions. Branded gifts are a great way for them to thank cu...
Continue ReadingSep 1, 2023
As promo professionals we know the value of our industry, however, it is up to us to educate the public about the benefits of including promotional tools in a variety of marketing campaigns. Break...
Continue ReadingAug 4, 2023
In recent years self-care has become a priority in North American culture. Regardless of age, people have come to realize that maintaining good health and wellness practices is key to a long, happy...
Continue ReadingJul 21, 2023
Summer is the perfect time to inspire your clients' upcoming promotional campaigns. This season, encourage them to personalize new products as part of their marketing efforts. With school being out...
Continue ReadingJun 9, 2023
Education remains one of the top markets in the promotional products industry. Distributors should continue to target this sector with an array of options that range in price. From goodies that can...
Continue ReadingMay 26, 2023
One of the great features of promo apparel is that it can be enjoyed by everyone. As it's not industry specific and serves different purposes, clients can use products from this category to achieve...
Continue ReadingMar 31, 2023
Since its inception Earth Month has celebrated our earth, putting environmental concerns at the forefront of public awareness. Since then sustainability has become more than just a trend - inspirin...
Continue ReadingMar 17, 2023
When it comes to opportunities to encourage your customers to try promo - birthday parties, mixers, company events, and other social gatherings are perfect for outfitting guests with custom-branded...
Continue ReadingFeb 17, 2023
The start of the year is a great time to plan and build out your marketing schedule for the upcoming months. As a distributor, you know the importance of building promotions that use seasonally rel...
Continue ReadingNov 25, 2022
Now is the best time to look at the trends of 2023! As the year comes to an end, businesses will begin to plan their campaigns for the following season. As a distributor, this is a great opportunit...
Continue ReadingSep 23, 2022
As the weather cools, give your clients the option to warm up prospects to their brand with custom branded drinkware. One of the great advantages of offering drinkware is that it can be marketed to...
Continue ReadingJul 29, 2022
As plastic bag bans become the norm across the country, the demand for reusable totes will continue to grow. For promo distributors, this shift is a great opportunity to sell more reusable bag alte...
Continue ReadingMay 27, 2022
If you have established yourself in the promotional products market by offering a broad range of products that allow you to get orders from many different types of clients, now is a great time to e...
Continue ReadingMar 4, 2022
More than a simple trend, sustainability has become a top priority in the promotional products space as consumers are becoming more educated about the effects of their actions on the environment. A...
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