Making the Sale! Appeal to Their Aesthetics!
A lot has changed in the industry this past year, regardless of who your market is. Even the industry’s big spenders, sectors such as education and healthcare, are experiencing huge changes in demand for promotional material. As a distributor, it is important to identify these changes and react accordingly to provide viable solutions for your customers. Companies will be looking to make a strong comeback this summer but they will also want to keep costs low. However, this does not mean that designs and quality have to be compromised. Magnus offers a variety of budget-friendly items and personalization options that allow your customers to create truly unique experiences for their audience. Below are some ideas to appeal to their aesthetics as a way to entice brands to continue investing in promotional products.
Apparel remains one of the top categories for companies to personalize and add their logo. Part of its appeal is due to its ability to display a logo and earn a large number of impressions for a low cost, making apparel the perfect blank canvas for any creation. Direct to Garment printers now make it possible to bring designs to life quicker and more accurately. Colourful designs can be rendered without compromising a brand’s image, which is often a limitation of screen printing. Additionally, trends in apparel are constantly changing, providing your customers with new opportunities to market to their audience. Ensure you are providing new product options which align with seasonal preferences and customer tastes as a way to keep customers interested. Magnus is happy to provide Direct to Garment printing as a customization option for many items. Contact us today to see how we can help you help your customers make the most of promo products!
Bags, more specifically tote bags, are another product that can be marketed to a wide range of company profiles and events. With many companies looking to cut costs, they will want to invest in promotional products with longevity. This means they will be interested in giving out products that will be kept for a long time. Branded bags are a promotional tool that end-users keep, often for years, so businesses will be looking to use them as part of their marketing campaigns. The ability to create eye-catching colourful designs that are visible from any angle will surely attract your client’s attention. Why not suggest tote bags as part of your next marketing pitch?
This year has thrown a lot of curveballs our way, however, as a distributor, it is your job to stay ahead and be prepared, come what may. Offering a variety of these product options in your catalogue will ensure clients will remain interested in promotional products, even as budgets for advertising take a hit. Entice clients to take advantage of products that allow them to express their creativity without breaking the bank!