Apparel Customization Trends
Following trends is critical for the success of any promo product distributor. When it comes to promotional apparel, knowing what’s in and what’s out can provide a huge benefit for your clients. From imprint methods to styles and colours - staying in touch with the public’s changing preferences is important to the overall effectiveness of a brand message. Trends provide the perfect opportunity to introduce new products, design concepts, and strategies to your customers allowing them to keep their marketing campaigns fresh and interesting for their audiences.
Colours
Out with the blues, in with the greens! With winter and colder weather (for many of us in the north) now behind us, customers can use the power of colours to attract attention to their branding. Green is not only the colour of spring but also the colour of sustainability! If your clients are looking for environmentally friendly ways to promote their brands, encourage them to try out long-lasting promotional products. Apparel is among the most-kept products in the market, with an average retention of approximately one year (ASI, 2019). Quality and utility are what the public is after, making apparel one of the trendiest options as it can be pitched as uniforms, prizes, and team wear for spirit days.
Name Brands
With an emphasis on individualization, companies will be looking to customize apparel options that are already popular among the public. We are seeing an increase in demand for name-brand apparel that closely follows retail-inspired trends. As a result, many brands are choosing to add their logos to athletic wear, jackets, and other outerwear. Knowing these are high-quality items will encourage recipients to associate the brand that gave them the products with the highly valued garment. Our decoration services can be applied to any apparel provided by you - giving clients more opportunities to create unique products.
Decoration Methods
Direct-to-Garment and embroidery continue to dominate as they offer great flexibility when it comes to colourful, intricate designs. We estimate that these will be the preferred imprint methods for the season’s top products such as t-shirts and caps. With a great number of outdoor events like music festivals and charity fundraisers ramping up in the spring and summer months, we can expect the demand for personalized apparel to increase. Event organizers will be looking to invest in products that offer high visibility of a logo or message, an important product feature to highlight in your upcoming offers.
Ensure your clients have all the best-trending products for each season and put them in a prime position to achieve all of their promotional objectives this year. By expanding your product offerings to include the most popular products in the market, you will always have something new to offer prospective and current customers. By having a great variety of products ranging from the classics to more unique options you will be closer to meeting the needs of different demographics.