Promo for Real Estate
Anytime you are pitching products to a specific market, it’s a good idea to understand your client’s profile and their customers’ needs. The real estate sector has a number of potential clients looking to enhance their marketing material — from agents to construction companies and interior designers, they will all be looking to invest in various methods to grow their business. Suggesting promo products that make sense for them is only one of the ways you can help clients in this market find new customers and promote their services. Below is a list of products you should consider offering as a way to target prospects operating in the real estate industry.
For starters, you can pitch items designed for self-promotion. Printed materials are cost-effective ways for agents and small teams to remain in the spotlight. Think about adding products to your line-up that receive a large number of impressions in high-traffic areas. Business cards, magnets, calendars, and notepads are products that constantly have eyes on them when they are placed on fridges, on top of desks, and in busy hallways. The great thing about these is that they remain useful for a long time providing your clients with yet another avenue to find new business opportunities.
Anyone working in real estate knows the importance of building positive relationships. Whether it's for closing day, or a thank-you gift for a referral, custom products are ideal for expressing gratitude. Often these products are high-end but are ultimately worth the investment as they can facilitate new opportunities in the future. Building rapport with clients, lenders, contractors, inspection companies, etc is crucial for companies operating in the real estate sector. With promotional products, they can create special gifts that ensure a continued business relationship.
Other products worth incorporating into your offerings include items that can be used during events or demonstrations. For example, if your clients are hosting an open house, suggest they bring along pens and other promotional writing instruments for guests to sign in with. Once the event is over, recipients will be able to remember who gave them the imprinted pen, leading them to have a more favorable view of that business. Other small inexpensive items that can easily be transported to different locations include keychains, flashlights, and small tools. These are ideal for anyone attending a networking event such as a trade show.
Be prepared for all your client’s real estate needs by offering a variety of products that can be used in different occasions. Pitching products on different price ranges will ensure you have something for everyone. As the real estate market encompasses a number of different companies you will want to offer products that can be included in gift bundles or as small giveaways. The key is to stay in touch with your clients’ needs and budgets to sell more of your products.