Gen Z Marketing: Attracting New Generations into the Promo Space

Dec 6, 2024

As a plethora of new start-up companies enter the workforce every day, it can be expected that new promo will be required in order to fulfill their needs. As older generations hit their retirement...

Promo for Employee Recognition

May 3, 2024

Summer is here which means that it's time for companies to give their employee recognition programs a much-needed refresh. Both large and small companies will be in the market for appreciation gif...

Totes For All

Jan 19, 2024

It's a new year which means your clients will be looking for creative and unique ways to remain connected with their audiences. Tote bags are a great personalized product they can gift at the begin...

2023 Customization Trends

Oct 27, 2023

As the year draws to an end, this is the perfect opportunity to reflect back on the accomplishments, challenges, and lessons learned in the last 12 months within the promo world. As a distributor, ...

Apparel Customization Trends

Apr 14, 2023

Following trends is critical for the success of any promo product distributor. When it comes to promotional apparel, knowing what's in and what's out can provide a huge benefit for your clients. Fr...

Are Your Customers Looking for Unique Customization?

Sep 9, 2022

If you have been personalizing promo for some time, surely you've come across the term DTG. Simply put, Direct-to-Garment (DTG) printing is a process by which images are rendered digitally on appar...

Show Them the Value of Customization Options

Apr 29, 2022

Part of being an insightful, industry-leading distributor of promotional products is having the ability to determine which imprint methods are suitable for each item and occasion. Decoration option...

Working with Small Businesses

Nov 26, 2021

In the last year, many small businesses were hit hard and were even forced to close for good. However, it is not all gloom and doom as the pandemic also gave way for individuals to launch new busin...

Making the Sale! Appeal to Their Aesthetics!

Jul 23, 2021

A lot has changed in the industry this past year, regardless of who your market is. Even the industry's big spenders, sectors such as education and healthcare, are experiencing huge changes in dema...

How to Sell Them on Apparel

Jun 25, 2021

With people spending more time than ever at home in the past year, this has prompted businesses and event planners to incorporate comfortable apparel options into their promotional campaigns. In tu...

Help Your Customers Gear Up For Summer

May 3, 2021

Distributors should take advantage of the possibilities brought forth by the start of a new season by expanding their product offerings, or alternatively find new ways to market existing line ups. ...

T-Shirt Frenzy

Apr 16, 2021

As the effects of the pandemic linger there have been many changes to the promotional products industry. Among the changing trends, we have seen the t-shirt market explode as people are spending mo...