Why People Love Promo: Strategies to Sell More Products
As promo professionals we know the value of our industry, however, it is up to us to educate the public about the benefits of including promotional tools in a variety of marketing campaigns. Breaking down certain notions, ideas, and concepts is a great way for distributors to show the true value of promo to their customers. In this blog we will be looking at some of the reasons why people love promo, and how you can use these concepts to sell more of your products.
Freebies
In this industry it’s not so much what you sell, but rather how you sell it. There’s nothing inherently wrong with selling budget-friendly options to your customers, in fact, it is their affordability that makes a large portion of these products suitable for freebies. Technically your customers can give out free expensive gifts, but many of them will lean towards the low-cost options that allow them to reach a large number of people. You should always remain stocked with an array of plastic pens, calendars, keychains, and magnets, that are often kept for a long time and offer a high number of impressions for a very affordable price, compared to other promotional tools.
Practical
As mentioned before, there are different ways you can showcase your products to help you sell them. For example, you can present the same product to different industries, highlighting qualities that make them suitable for each situation. Writing instruments, notebooks, and water bottles all make great back-to-school gifts and should be included in most offers targeting the education sector. However, these also make ideal gifts for appreciation events and employee rewards, giving you the opportunity to include these in a variety of office-themed offers. Their versatility makes them practical gifts that can be used by virtually everyone, allowing you to market them to different industries.
Lifestyle
Another thing about promo products that people love is their ability to relate to something larger. Beyond a promotional tool, many customers will choose products that align with their brand’s image and values. They will go to great lengths to find products that help them build a strong brand identity, which is why you should offer specialty products in your lineup. Eco-friendly products made of bamboo are a great option for anyone looking to promote sustainability. Likewise, reusable tote bags and drinkware can be presented as a sustainable alternative to single-use plastics for anyone looking to cultivate a specific brand image.
When it comes to promo products - there is more than what meets the eye. On the surface level, they may seem cheap, and unnecessary but in reality, they are effective marketing tools that can be used in a number of different ways. From reaching a large number of people to building a brand image and raising awareness - with the power of promo your customers can achieve all of their promotional objectives. The way you frame your offerings to your customers will go a long way in shaping their opinions on how to use them.