Sell them on Sustainability!
More than a simple trend, sustainability has become a top priority in the promotional products space as consumers are becoming more educated about the effects of their actions on the environment. And in an effort to demonstrate corporate social responsibility, companies are choosing to personalize products that align closely with their values to further advance the scope of their message. As a supplier, this is a great time to highlight the sustainable qualities of your products and create offers with eco-friendly options as the demand for them has never been higher. Below is a list of the most popular green products on the market that your customers can use to enhance their brand image and support environmental causes.
Reusable Products
There are a number of re-usable products that can be marketed as eco-friendly due to their ability to help reduce waste associated with single-use plastics. Drinkware can be used by just about anyone making them suitable for general giveaways and themed promotions, such as an Earth Day promotion. Teach your customers about the power of environmentally friendly reusable products, such as tote bags, that help cast a positive light on your brand. A study performed by ASI revealed that consumers are more likely to do business with an advertiser if the product received was environmentally friendly. This suggests that savvy consumers are willing to support companies that have values similar to theirs, likewise, companies can use these products to better connect with their audience.
Derived from Natural Sources
Another way to sell them on sustainability is to ensure your lineup contains products derived from natural sources. Offer alternatives that will attract the eco-conscious buyer looking for more sustainable options than their plastic counterparts, for example, bamboo coasters and cutting boards. Many distributors already offer paper coasters and plastic boards, set yourself apart by bringing onboard versions of these items that are less harmful to the environment.
Long-Lasting
As a distributor, you can also target the eco-conscious market by highlighting the durability of your products. Encourage them to support quality over quantity so customers will choose to customize products that can be kept for longer. Explain how better quality products can yield the same or better results than single-use disposable products. Purchasing more branded products does not equate to a better marketing campaign, instead, making an investment in durable apparel, such as headwear, is a good way to be remembered by the public. Additionally, headwear can be embroidered, a decoration style that does not use inks harmful to the environment while also being capable of withstanding many wash cycles. A product that is kept and used for longer translates to more impressions for the advertiser!
Led by changing consumer preferences, and a desire by companies to demonstrate corporate responsibility, a growing number of promo suppliers are expanding their product offerings to include more environmentally friendly options. The focus on sustainability and the effort to provide green alternatives also demonstrates a will to reduce the impacts of the industry on the planet. Educating customers on the benefits of choosing eco-friendly products is another way you can continue bringing innovation and value to their campaigns.