Targeting the Education Sector
Education remains one of the top markets in the promotional products industry. Distributors should continue to target this sector with an array of options that range in price. From goodies that can be included in a small welcome tote bag to items suitable for more elaborate gift sets, right now is a great time to stock up on products for this sector. Spring and summer are their purchasing seasons as professionals in this field will be too busy for you to target in the fall and winter months. As you plan your upcoming campaigns make sure your offerings include some of the products highlighted below which can help you establish a long-lasting relationship with clients in this lucrative market.
Buyers range from pre-schools to adult education organizations, and post-secondary institutions. There are also possibilities to sell to charter schools, alumni associations, and driving and flight schools. A good place to start is by determining which products work best for each of these groups. For example, daycares, preschools, and aftercare centers will make better use of consumable supplies like crayon packs, pencils, pens, highlighters, notebooks, and journals. Whereas universities, colleges, and trade schools will benefit from purchasing tech accessories, bags, and sustainable products which will be better appreciated by older students.
Clients operating private schools, STEM schools, and tutoring centers will likely be looking to gain awareness and increase their potential customer base. For these, you can plan promotions and pitch budget-friendly products that are suitable for mass giveaways. Items like water bottles, lunch bags, key tags, and magnets are small items that provide mobile branding opportunities for anyone looking to get their name out to the public. Encourage clients to order these in large quantities and distribute them throughout the year at different events.
Another reason the education sector may turn to promotional products is to enhance the learning environments. Promotional products are great tools to use to create a positive and welcoming place where students and teachers can comfortably interact. From calendars that can spruce up the decor of any classroom to cleaning and first aid supplies that can handle any mess, effective teaching often has a lot to do with the fostering of a positive safe space. Hand sanitizers, wipes, and lip balm are only some of the products you can pitch to just about everyone working in education.
Encourage schools, learning centers, and colleges to gift these items to faculty to improve productivity and demonstrate appreciation for educators. The key is to onboard a number of products that can be added to any classroom, library, or activity center. These products can be gifted individually or as part of a bundle, mixing personal use items with useful educational tools. Remember that the education market is full of possibilities, and they are willing to invest in effective promotional solutions.