Why Everyone Loves Tote Bags: A Deep Dive into Branded Reusable Bags
As a distributor, it’s essential to offer items that resonate with the public, and tote bags do just that. They are a staple of the industry and for good reason, as they are versatile, eco-friendly, and cost-effective products that can be customized for a number of events. The great thing about totes is that there is one for every occasion; it just becomes a matter of matching the right style to the right customer. In this blog, we’ll explore why tote bags are such a popular promotional item and why offering them to your clients is an absolute must!
Practical
One of the key reasons tote bags are so beloved is their practicality. Consumers love items that make life easier, and tote bags check all the boxes. They are large enough to hold essentials for shopping, work, travel, or daily activities, and they are lightweight, making them easy to carry. Whether it’s for carrying groceries, gym gear, or just a day out, tote bags are an everyday solution that people reach for time and time again. According to SAGE, 53% of consumers use promotional products once a week. Every time the tote bag is used, the brand logo or message on it gets repeated exposure, making it an incredibly effective advertising tool.
Make a Statement
As more and more consumers are prioritizing sustainability, your customers can use personalized tote bags to make a statement. Reusable bags made from naturally derived sources such as cotton and hemp are ideal for eco-friendly campaigns and green promotions. Encourage them to demonstrate their commitment to the environment with long-lasting promos that help diminish plastic waste. ASI reports that consumers who own promotional tote bags keep them on average for 11 months. Throughout their 11-month life, tote bags can be used repeatedly, making them a sustainable option for companies that are looking to promote their brand in an environmentally friendly way.
Visibility
Another factor that makes tote bags a crowd favourite is that they are highly customizable. Tote bags offer unmatched creative potential with large imprint areas and multiple imprint locations that allow branding to be seen from every angle. When a tote bag is eye-catching or stylish, people are more likely to use it frequently, which further amplifies a brand’s reach. According to the ASI, bags generate an average of 3,300 impressions over their lifespan. This means that a visually attractive bag can attract thousands of eyes for just a few dollars per unit.
Whether your clients are targeting students, professionals, parents, or event attendees, a tote gets the job done. What’s even better is that they are among the products recipients hold on to the longest, as they are reusable and appealing to eco-conscious buyers. We offer a range of totes from budget-friendly non-wovens to premium cotton canvas to ensure you have something for all audiences. Our variety in styles, materials, and price points makes us the perfect choice for your client’s next campaign.