Health and Wellness Promo
In recent years self-care has become a priority in North American culture. Regardless of age, people have come to realize that maintaining good health and wellness practices is key to a long, happy life. When we consider that healthcare expenditures have exceeded $4.3 trillion in the US alone, we can see that this is a growing market with a diverse array of opportunities to sell more of your products. From hospitals to yoga retreats, there’s a large sector of the health and wellness industry that you can target with personalized promo! Below are some of the products to consider adding to your offerings as a way to tap into this growing market demand.
Trending
You should always be pitching new product ideas to your customers while encouraging them to refresh their campaigns in order to keep their audience engaged. One of the benefits of incorporating promo into their marketing is that there is always a product or category that is trending. For example, water bottles are ideal for summer promotions while beanies are perfect for winter. In this case, August is wellness month putting self-care-related items at the forefront of public consciousness.
Positive Impact
Providing products that promote health and wellness can have a positive impact on the business that sends them out. From company events to general giveaways to the public, each time the products are used is an opportunity to create a more favourable opinion of the brand. Personalized hygiene products such as manicure sets are a great way for clients to show appreciation for their teams. Ideal not only for creating a positive work environment but also aligns with corporate wellness initiatives, boosting employee morale and productivity.
Utility
Many of the products that can be included in health and wellness promotions remain useful for a long time. This is something that you should highlight for your customers, especially those wanting to reduce waste associated with single-use products. Bamboo cutting boards, cooking utensils, and other kitchen items are great for promoting healthy eating habits and reminding everyone to replenish their bodies. Other options include gym bags, notebooks, and calendars which can be used to keep track of fitness goals while encouraging everyone to stay physically active.
By understanding the current trends you can help your customers develop a promotional product plan that adheres to their objectives. The client demand for healthier, more balanced lifestyles makes it a good time to expand your product line up with health and wellness-related items. With more and more people spending resources on self-care, businesses will want to connect with them through relevant, themed promotions.