Showcase Strategies You Can Use

  • Aug 6, 2021

There are many strategies out there that you can employ when trying to showcase your products to the public. Technological advancements and the increasing digitization of our daily lives has made things much easier for promo distributors, especially when trying to connect with customers and prospects during the pandemic. The added convenience of technology has made it possible for us to stay connected and develop meaningful relationships with individuals across the country, without having to meet them in person. Successfully showcasing your products is a great way to position yourself as an industry leader and most importantly it demonstrates the value of the products you sell. 

Product Videos

One of the ways you can improve your product recommendations is to use product videos. For a long time, the only way to get a visual representation of a product was to take images that sometimes can be distorted and do not always show all of the characteristics of the item. With product videos, customers can get a better idea of the products you offer, and what they can do for them. These do a great job at quickly showing them special features and more accurate depictions of colours and sizes which may be difficult to replicate in a picture. These work for showing customers how to use products and are a great tool for determining which products to add to your lineup. 


Another way to keep customers informed about new developments in the promo industry is through curated blogs. Sometimes changes happen so quickly that the only way to help customers understand the implications and benefits of using certain branded products is through writing. Blogs can help you break down highly technical terminology and industry buzzwords to a digestible article that customers can access on their own time. It is a great way to share knowledge, tips, and expertise to ensure customers are up to speed with current trends. 

1 on 1 Calls 

Improving communication with your customers and knowing your audience as a whole is another strategy that can be used to anticipate what they will be looking for. This will allow you to better showcase products to niche demographics based on their preferences and promotional objectives. For example, you can set up a video call discussing the best product options available for that particular occasion. By getting more context about the brand, setting of the event, etc. you will be able to make more educated product recommendations that pertain more specifically to their needs. 

These strategies give you more opportunities to present your products to your customers which allows you to stay relevant in a competitive market. Each of these strategies gives you the chance to demonstrate the real value of branded products, especially to new customers who might not yet understand all of the benefits associated with promotional products!