Selling to Niche Markets
If you have established yourself in the promotional products market by offering a broad range of products that allow you to get orders from many different types of clients, now is a great time to expand into niche markets. Specialization is a great way to position yourself as an industry leader. It lets your clients know that you are aware of their particular needs for promotional advertising. Bringing your clients more of the products they prefer increases the value you can bring to their campaigns, which will allow you to build stronger, long-lasting business relationships in the future.
Golf Products
The golf market is full of potential buyers from country clubs, to golf courses, and even corporate functions - these are all opportunities for you to sell custom branded golf accessories. Considering that golf is an 84.1 billion dollar industry (Forbes, 2018), it is safe to say that it is more than just a game. As a distributor, you can get involved and provide solutions to their biggest challenges, for example, getting in touch with vendors which could help you provide your clients with faster turnaround times, and higher quality items. We have a great selection of golf items that you can use to create special seasonal offers that encourage new customers to try your products.
Eco-Friendly Products
A recent emphasis on sustainability has given eco-friendly items a significant boost, placing them amongst the most in-demand products in the promo product market. Sustainability is no longer a matter of choice, since many cities have enacted a ban on plastic bags, a real possibility to turn environmentally friendly companies and individuals into loyal customers has been created. Part of the overall movement aims at reducing waste associated with single-use plastics, which as a distributor of promotional material, means that you can pitch a variety of reusable tote bags and drinkware options to clients who share this same point of view. As social corporate responsibility has become a topic of discussion, eco-friendly promo products offer a solution that shines a positive light on their brand while contributing to cutting down waste.
Non-Profit Organizations
One of the benefits of selling to niche markets is that you can choose to work with companies and organizations that align with your hobbies or interests. In terms of non-profit organizations, there are a number of them which require cost-effective means to promote their efforts and increase support. As a distributor, you can help by providing creative promotional ideas that make use of affordable and long-lasting products. Plastic pens, notebooks, and keychains are budget-friendly items that you can pitch to these clients. Emphasize the low costs and effectiveness of your products, as charities and fundraisers are often operating with limited budgets.
If you are looking for niche markets to target, consider creating a list of new businesses in your area. Browse their social media and even reach out to them to get the scoop on the types of products they might be needing. Additionally, consider researching your competitors by asking business owners and managers who they currently turn to for branded products. Then see how much information you can gather, as the more you know about your competition puts you in a better position to succeed and stand out.