Are Your Buyers In A Startup Environment? The Best Product Pitches for Small Businesses
Startups and small businesses may not have the budgets of corporate giants, but they have something just as valuable: a need to stand out. When it comes to startups and small businesses, it’s not just about pitching budget-friendly options, it’s about helping them build up their brand. By presenting promotional products as tools for growth, credibility, and connection, you’re not just making a sale, you’re offering real value that supports and enhances their marketing efforts. Here are the best product ideas you can pitch to your small business clients as a way to get them accustomed to the wonders of promo.
The Power of First Impressions
The first reason your products are suitable for startups is that they are constantly trying to look bigger and more established than they are. Promotional products can help startups appear more polished and professional. Whether it’s their first event, their first hire, or product launch, making a strong, lasting impression is crucial. They can use custom-branded gear in many ways, for example, by incorporating embroidered polos and caps into their work uniforms. Wearable promo is also great for outfitting staff at trade shows, conventions, and other networking events.
Promo as Relationship Builder
For startups, every customer matters, and promotional products provide a cost-effective way to build and retain those hard-earned relationships. A small thank-you gift can go a long way in building loyalty, making personalized promo the perfect customer appreciation gift. Custom mugs, coasters, and bottle openers are an inexpensive but impactful way to establish long-lasting connections, as they remain visible on kitchen counter tops, earning a brand valuable impressions. Pitch products that can be made part of a living space, like cutting boards and cooking utensils that way, so that the advertising brand will remain top of mind.
Value and Longevity
As many small businesses often operate with limited marketing budgets, as a distributor, you can highlight the value and long-lasting quality of your products. One of our most popular items is wall calendars, which provide 13 months' worth of advertising for just pennies. ASI reports that a calendar that costs $10 will have a cost per impression of 1.5 cents and generate over 673 impressions over its lifetime. Part of what makes promo products such effective tools for advertising is their capability to become embedded in people’s lives. A branded coffee cup, pen, or keychain lives on someone’s desk for months or even years, making them ideal for increasing awareness.
Small businesses and startups are scrappy, ambitious companies hungry for cost-effective marketing solutions that pack a punch. That’s where you come in as a distributor, pitching the right promotional products tailored to the unique needs of small businesses. These companies rely on creative, high-impact marketing to compete, and promotional products are perfect for them as they are affordable, versatile, and memorable. Let’s work together to equip your clients with the promotional products they need to shine. Contact us today to start exploring our small business product options!