Gear up for Earth Month
Since its inception Earth Month has celebrated our earth, putting environmental concerns at the forefront of public awareness. Since then sustainability has become more than just a trend - inspiring a number of practices and legislations to be put in place such as the ban on single-use plastic bags. As the demand for environmentally friendly or socially responsible items increases, promo distributors should be well-versed when it comes to the materials, products, and decoration techniques that are suitable for these types of movements. Additionally, becoming familiar with the terminology related to sustainability and adding these concepts to your sales pitch will give you more resources to sell environmentally friendly promo.
Upcycling refers to the process of transforming products into something new. A great feature to highlight about promo products is their versatility and numerous unexpected ways they can be used. Many promo products can be repurposed, giving them a greater perceived value amongst the public. Unused coffee mugs and other drinkware can be turned into small planters, candle holders, or desk organizers for office supplies. This is a great concept to emphasize as companies and individuals looking to make a difference will likely choose products that can be kept for a long time, which in turn extends the advertising potential of the item.
Another term to consider is the circular economy. Closely related to the ideas of upcycling and recycling it refers to the circulation of products and materials as a way to eliminate waste and pollution, and regenerate nature. As opposed to the traditional linear model in which natural resources are turned into products that are ultimately destined to become waste, in a circular model products are designed to be in use for as long as possible thus improving the productivity of these resources. Re-usable hemp bags are an example of a product that fits into this model. Naturally derived, hemp bags are durable, strong, and made to last with the intent of diminishing waste.
Looking for more products to pitch during Earth Month? We have a number of options you can include in special offers to ramp up your sales. Cutting boards, grill tools and other kitchen accessories made from bamboo are all suitable products. Remind customers they are always welcome to supply their own organic apparel to be customized. We offer embroidery, which is ideal for all apparel, and laser engraving, which works well with wooden and metal products. For their next promotion, encourage your customers to take a dedicated stance on sustainability and engage others through Earth Month-related giveaways.