Finding the Right Imprint For Your On-Trend Buyer

  • Oct 16, 2020

As a distributor of promotional products it is imperative to stay up to date with all of the imprint methods, and techniques available in the industry. While some are part of a fad and become popular due to their novelty, other decoration options endure the test of time due to their ability to bring complex designs to life. In either scenario offering a wide range of imprint options ensures you are catering to different demographics, and always have something to offer for on-trend buyers. Take a look at the following decoration options, which matched with stylish apparel can really attract new buyers, while enticing existing customers to try something new.

EMBROIDERY

This classic decoration method is not necessarily new, however there are always new creative techniques that can be used to maximize the effectiveness of a message. As this method creates designs by stitching threads together, it is suitable for clients who don't want their branding to fade over time. A new emerging trend is to embroider a QR code directly onto products such as apparel, hats and bags which directs users to a landing page when the code is scanned through a smartphone. This is a new technique which combines technology with one of the more traditional imprinting methods. As apparel is often kept by recipients for a long time, this could be useful for tech savvy companies as they change the content on the landing page without affecting the original promotional campaign. Why not suggest this as a technique for your customers who are looking to take their brand into the future?

DTG

Direct-to-Garment printers are relatively new to the industry, and they have become a popular decorating option as they allow you to print full-colour, photo-realistic artwork that would be difficult and expensive to produce with screen printing. Using this method, prints are completed much quicker compared with screen-printing which is key for encapsulating viral moments and beating your competition to the punch.  On trend buyers wanting to capitalize on these moments in politics, sports and pop-culture will appreciate that this method is offered. It is ideal for intricate colourful designs with many details, and small quantity orders.

SCREEN PRINTING

Screen-print is one of the most common methods of imprinting that has been a part of the industry for a long time. It is primarily known for its flexibility to work with different materials and inexpensive ability to print large volumes. Much like embroidery, there are new techniques that are constantly arising in response to emerging trends, which allow you to market to new demographics. A recent trend in retail tends to favour subtle, minimalist personalization as opposed to an over the top approach. As a distributor, recommend to your trendy buyers that they try the tone-on-tone look that’s been popular with designer labels. To achieve this, ensure the screen printing ink is as close to the colour of the garment as possible. The result is a unique look that rivals what’s available in retail.

 

Innovation is critical for the development of the industry, whether it’s a new twist on a traditional method, or a new decoration option as a whole you benefit from staying up to date with what’s available in the market. Ultimately by providing more decoration options, you are widening the possibilities for someone to create a truly unique product. This ensures you are always able to find the right imprint for on-trend buyers looking to experiment with promotional products.