Write on Target
When it comes to cost-effective ways for businesses to connect with their customers, promotional pens provide an easy and reliable way to do just that. You might think that all pens are the same and will earn the same number of impressions, but the truth is that carefully selecting products to ensure they fit a certain company’s needs is a crucial part of any promotional campaign. From plastic to high-quality metal, pens are available in various styles and colours. In this blog, we will look at examples of scenarios where pitching one pen over another can make a big difference in the success of your clients’ promotions.
Wide Reaching
If your clients’ primary concern is to make a big promotional splash and get the public accustomed to their brand, our plastic pens are a great option. Mass giveaway campaigns are a fantastic way to increase awareness, especially if the branded product also provides a mobile branding opportunity like pens do. In order to reach the maximum number of people for the lowest price, pitch plastic pens which are highly affordable and versatile. Our Division, Ashton and Castlemore pens are among our best-selling pens, making them ideal for reaching a wide audience.
Lasting Impressions
For campaigns where making a lasting impression is imperative, pitch them metal pens. Personal achievements, company milestones, and corporate functions are all ideal for outfitting with custom swag. Help them make their events more memorable with metal pens that can be laser engraved. Using this personalization technique you can help them achieve a more elegant and classy appearance, compared to a screen-printed message. Our Tremblant, Hamilton, and Westpoint metal pens are all great options for these occasions.
Attracting a New Audience
We also carry many specialty pens that are perfect for attracting new audiences. For example, if your customers want to showcase their brand as eco-friendly, they will benefit from adding their logo to our Compass pen which has a barrel made from recycled paper. Another option is stylus pens which are compatible with cell phones, tablets, and other smart screens. Pitch these pens to anyone looking to increase online engagement with younger audiences when they add their hashtag to the imprint.
Depending on your clients’ promotional objective, you can help them reach it by pitching them products that conform to their needs and preferences. Pens can do wonders for any brand, but much like any other swag, products should be carefully selected to ensure they adhere to a company’s branding guidelines. We carry a great range of pens from budget-friendly to higher-end, that way you will always have something for all types of clients.