Sizzling Summer Sales: The Hottest Promo for The Season
Can you feel that? The summer heat is around the corner and with many outdoor events taking place, this opens the door for you to sell more products. From concerts and parades to company barbeques and pool parties, summer creates unique opportunities for your clients to promote and grow their brands. As a distributor of promo, there are observances throughout the summer that you can use as an ideal jumping-off point to inspire your clients’ upcoming promotional product campaigns. Consider creating offers themed around special days and pitch promo that will help your clients stand out among the rest!
Pride Month
Pride Month is in June and is a staple of summer celebrations. This month inspires a host of events including marches, performances, festivals, speeches, and even workshops. Through these events, the LGBTQ community can raise awareness and gain support from the community, making promotional products the perfect tools to bring everyone together. Make sure to add some vibrant, colourful products to fulfill the demand for these types of events. Our Wine Bottle Umbrella is a great choice as it can keep attendees dry in case of rain and is available in bright, rainbow colors ideal for making a statement. Other options include Koozies and our Breeze Tumbler, great for keeping drinks cool outdoors.
Grilling Month
Summer is the time for the best outdoor cooking, so it is no surprise that July is National Grilling Month. You can use this to gain the attention of your customers and encourage them to customize BBQ sets, cooking utensils, and other kitchen essentials. This is a great time to market your products to restaurants, bars, or anyone who enjoys grilling. Create special offers using grilling products and entice your clients to have a company barbecue or family cookout, outfitted with branded swag such as aprons, cutting boards, and knives.
Wellness Month
Another great opportunity to sell promo comes in August with Wellness Month. You can target gyms, yoga studios, physical rehabilitation, and sports injury clinics with several products that promote healthy lifestyles. Water bottles, backpacks, and workout apparel are only a few of the products you should include in your upcoming offers to entice these types of businesses to try promo. With a growing number of companies shifting their focus to promoting self-care, you can also market your products as appreciation gifts for anyone working in an office.
Be prepared this summer for an influx of outdoor events, and special celebrations that your clients can take part in. Use the change in weather as an opportunity to entice your customers to revamp their marketing with new promotional material. Staying on top of upcoming observances lets you plan your offers accordingly so you can pitch your products to the industries and company profiles that can make the best use of them.