Promos for Animal Welfare Groups
Non-profits and charities are constantly looking for effective ways to spread the word about their cause. Within this group, there is a more niche market that can greatly benefit from using promo products in their campaigns. Usually working with limited resources, animal welfare groups, in particular shelters and rescues must come up with ways to attract supporters, adopters, and volunteers. Promotional items are affordable tools that can be used to raise awareness and increase the number of donations received. Below are some examples of product recommendations you can make, taking into consideration their promotional needs and limitations.
The first thing to keep in mind when pitching products to animal welfare groups is that budget is very important. 21% of non-profits have an annual budget of less than $50,000 (ZipSprout) which means they will want every penny spent to really count. Make sure to highlight the affordability of your products and include options like pens, magnets, and calendars which are great to use as freebies all year round. Tote bags, keychains, and sanitizers are all ideal for getting the public accustomed to their organization and boosting awareness.
Another thing to consider when working with non-profits is timing. Some shelters may have government contracts that require approval on purchases, such as branded products so make sure to add extra time into your process. Other privately funded organizations can be part of a more extensive network that requires multiple signs offs when it comes to decision-making. Be aware of their timelines, order products with ample time, and be prepared to be flexible. These are additional ways to demonstrate your value as a knowledgeable distributor which will put you in a better position if you wish to work with them in the future.
If you do a good job at understanding their promotional needs that will help you get more business from similar organizations. Outside of in-person events and giveaways aimed at increasing engagement and promoting their work, many shelters and rescues have online stores where supporters can buy items. Personalized merch is a huge part of nonprofits as it is reported that Americans spent upwards of $470 billion to support their favorite causes in 2020 (NPSource). Remind them that they can always supply their own stylish garments to be imprinted and retailed. Purchase from their gift shop is another way the public can contribute to their cause.
We keep a number of our products well-stocked and ready to be personalized and shipped at a moment’s notice! We are also constantly adding new options to our lineups to ensure you can always offer the trendiest, most creative products. Whether your clients’ objective is to educate, fundraise or garner support we have the tools to help them make a difference.