Products for the Financial Market
When it comes to pitching products to your customers, it’s always a good idea to entice new sectors to give promotional products a shot. In the past, we’ve talked about how you can connect with the education sector, nonprofits, and the automotive market. In this blog, we will be looking at ways you can show the value of promo to your clients in the financial market. From banks to accountants and financial advisors, there are a lot of potential customers in this sector that can benefit from incorporating branded products into their marketing.
Basics
For starters, you should be ready to pitch low-cost items to anyone in the finance industry. Many customers from this sector will appreciate the high number of impressions generated by products like pens, notebooks, and key chains in addition to their low unit cost. Banks require their customers to sign a number of important documents, creating an opportunity for them to push their advertising forward. Encourage them to give out pens and other writing instruments as part of their awareness campaigns and help them build rapport with the public.
Employee Gifts
This sector will also be requiring a number of gift options for their loyal employees. Whether it's the holidays, employee appreciation day, or an anniversary, you can pitch some of our more elegant options for these occasions. Products like personalized apparel, backpacks, and drinkware are considered high-value items as they can be kept for a long time, serving as promotional tools throughout their lifetime. Most companies will want to reward employees for hard work, so be sure to include items that serve as awards for reaching an important milestone.
Corporate Programs
Another way you can encourage the financial market to try out your products is by creating a corporate program that rewards customers and employees. Many of these companies have online stores built where their audience can choose the products they want to receive in an upcoming promotion. You can design a program based on price tiers that include a number of office supplies in the lower tiers, along with lifestyle products for the higher tiers. Each time an employee hits a sales quota they can get a gift, or likewise whenever a customer makes a purchase, depending on the size of their investment they can receive a gift as a token of appreciation for their business.
Making connections with new demographics is easy when you stock up on promotional products from Magnus. Just like most businesses, financial companies have seasons when they are busier, which means you should know when to target them. Reach out now and entice them to prepare their marketing material early as January will be the start of tax season. By this time customers from this sector should already have their campaigns ready to go and you can help them get all the promo they need to ensure a successful campaign.