Product Highlight: Headwear

When clients say they want new promo for their businesses or events, they are usually referring to fashionable on-trend products. A product category that is constantly evolving through the emergence of new styles is headwear. Hats always seem to compliment any outfit and are a classic staple of many wardrobes. From trucker caps to bucket hats and snapbacks personalized headwear can be used to appeal to a broad spectrum of customers. Cap styles, colours, and decoration methods can all be combined to help your customers create a more effective marketing campaign.

The first reason why headwear is widely loved by the public is that it provides protection from the elements. As a distributor, this is a feature that should be highlighted as it is an important characteristic that certain demographics will prioritize. Medium to high-profile, structured caps made of 5-6 panels often provide the best protection making them suitable for sports teams, company uniforms, and schools. Ensure your lineup offers options that will be able to endure arduous wear and tear from daily use and can withstand many seasons.

On the other hand, unstructured caps do not have this stiff fabric lining as part of their construction which makes them softer and more comfortable for the wearer. Most unstructured caps are low profile, creating a casual look that is perfect for wearing in public. A style popularized by the “dad hat” trend it features adjustable straps that allow any wearer to find the perfect fit. Often lightweight, and slightly oversized they can sometimes feature a distressed or faded look. This style is a great option for clients looking to increase their brand awareness. Dad hats make great additions to a number of activities including fishing, picnics, beach days, festivals, and so much more! Breweries, gyms, and tech companies can all take advantage of this highly popular style and distribute it to brand loyalists at all company events.