As a distributor of promotional products, it is important to stay up to date with all of the current trends in the promotional advertising industry in order to bring your customers more of the products they desire. One of the most popular trends in recent times is to transform current topics of conversation in sports, politics or pop culture into custom printed merchandise. If a particular topic or occurrence has enough of the public’s attention, this can represent an opportunity for your customers to immortalize it by printing it on physical objects and use the novelty of the viral moment to gain brand awareness. At Magnus, we not only have the right products but also offer all of the imprinting services required to help your customers capture and make the most out of a moment.
In the world of sports, politics and pop culture if you blink, you might miss something important and that’s almost how fast moment merch needs to be produced in order to meet demand. We keep the majority of our products in stock, ready to be personalized and shipped out at your command. We offer in-house printing services including screen printing, pad printing, laser engraving and embroidery which reduces turn-around time, putting the product in your customers’ hands faster and hassle-free. Speed to market is absolutely crucial, because if someone beats your customer to the punch then the product won’t have the same effect.
Once the trend has been spotted and identified as a moment that resonates with the public, bringing a clever design to life is another challenge. However, with Magnus, you can be sure that your customer’s creativity and originality will be seamlessly transferred onto the products with our Direct-To-Garment (DTG) printing technique. This process allows us to print full colour, photo-realistic artwork that would be difficult and expensive to produce with other printing methods. Ideal for intricate colourful designs with many details, and small quantity orders. As the inks soak into the garment fibres directly and then sealed with heat, it makes it a great imprinting option for all apparel.
Moment merch can be used in many situations from championship parades, political demonstrations, and even to capitalize on hot topics in entertainment, this makes the trend very versatile, giving customers more opportunities to attract attention. Our wide selection of products allows your customers to have more flexibility so they can choose the products that will serve as the best vehicle for their message. Drinkware, tote bags and backpacks are particularly effective as they remain visible in public places and help brands be present in different settings.
For these reasons and many more it would be beneficial for distributors to promote the use of moment merch to their customers as it can help them gain traction through the use of well-timed, versatile, and creatively branded products. This shows us that physical objects serve as a tool to connect emotionally with others which can do wonders for a brand and have a lasting impact.