Marketing Tips 101
As we enter the last part of the year, this is a great time for promo distributors to dust off their marketing strategies and begin brainstorming new ideas. Combining creative ideas and strategic thinking is a great way to start the new year on a strong note. Think about ways you can keep customers interested in promotional items, while also providing informative insight that adds value to their campaigns. The key is to have a balanced approach that is not solely aimed at selling but also helps differentiate you from the competition. Below are some ideas you can try to generate more interest and grow your business in the new year.
Go Digital
E-commerce has been one of the biggest success stories from the pandemic, and this is unlikely to slow down as we continue on our path to full economic recovery. Technology is a great resource for distributors to take advantage of. For example, set up a website and write a blog to promote your newly added products or services. If you are now offering a new imprint method that you did not previously have available, blogs are a good way to inform your audience about new developments, and the benefits of these technologies while providing examples of how these technologies can be used. Additionally, you can post on social media when a new product arrives and share customer reviews on social platforms as a way to expand your reach and encourage customers to try products that other customers have found successful.
Sponsor an Event
Getting involved in your community is something you can try if you are looking to break into the market. For years promo products have been crucial to the success of many charitable causes, initiatives, and local programs. Their low cost and high versatility make them suitable for organizations with limited resources. Donating products as well as your time can help build the rapport necessary for establishing a strong business relationship in your community. Being engaged with the community and giving back sets you apart from other distributors and gives you an opportunity to connect with your audience.
Offer Loyalty Rewards
Another strategy you can try is to extend special offers and exclusive access to products for loyal customers. Reward them by offering products at discounted rates, and entice them to try new options by giving them first access. Renew their interest by implementing a “try it first” program that lets them take a sneak peek at new products before they are available to your general clientele. Another way to keep existing customers happy and coming back in the future is to offer a product lineup that is sufficiently vast so they don’t have to go through different distributors. This continued innovation demonstrates your commitment to your customers and one way in which you can help make their marketing campaigns more affordable is by providing a wide range of options and price points.
Even for industries and companies whose advertising budgets have taken a hit, affordable and engaging marketing solutions will be appreciated. Think about creative ways you can entice your customers to try out new products in the new year. Highlight distinctive product qualities that will make them appealing to different customer groups and continue offering the best products for a low price. These are just some ways you can ensure they will keep coming back to you!