Level Up Your Sales
As summer starts to wind down, students and parents are gearing up for the new school year. This creates a prime opportunity for you to boost your sales with back-to-school offers. As there is a great range of back-to-school products that are used by different audiences, you will benefit from adding a variety of products to your lineup that can effectively fulfill all of your clients’ needs. Below are some of the most popular, practical promotional products that you can pitch to your clients as they prepare their fall marketing material.
Grade School
Undoubtedly one of the biggest audiences for back-to-school products will be young children in grade school. Companies can personalize everything from notebooks, pencils, and pens in order to connect with this demographic. Create offers that highlight the importance of having the correct tools in order to achieve academic success. Emphasize to your clients that they can be a part of the student’s growth and academic journey as a way to encourage them to invest in promotional products.
High School & College
Another important audience that can be targeted through back-to-school promotions is the high school and college demographic. As students in these groups are older, your clients can benefit from personalizing tech-related products and accessories like stylus pens. With technology becoming increasingly important in our everyday lives, almost everyone nowadays has a cellphone, making tech products a reliable tool for reaching more people.
Alumni, Professors & Staff
There are also possibilities to sell to alumni, teacher associations, and other staff who work in the education sector. Great for showing appreciation, we have a number of products that make unique memorable gifts. Items like water bottles, lunch bags, and kitchen products are perfect for clients to use as rewards for achieving personal and professional milestones. As many teachers will need to restock their classrooms with the supplies they need to effectively teach, your clients can help supply these necessary products through back-to-school promotions. Crayons, rulers, highlighters, and calculators, are some of the items that will come in handy and can be used to enhance the learning environment.
Right now is the ideal time to target the education sector. As the school year starts and activities ramp up, organizers and event planners won’t have time to buy promo, which is why you should encourage them to build their marketing campaigns early! Beating the competition to the punch is key not only for you but also for your clients. If you can get ahead of the rush and get these branded school items to your clients faster, they can in turn start handing them out prior to the start of the school year, increasing the likelihood of products being used.