Kickstart the New Year with These Great Recommendations!
Now is the best time to look at the trends of 2023! As the year comes to an end, businesses will begin to plan their campaigns for the following season. As a distributor, this is a great opportunity to pitch the perfect products to make sure clients are ahead of the game and on track. Many of the trends that are expected to dominate the promo product markets are not necessarily new and derive from styles popularized in previous seasons. This means that if you have items in overstock or clearance, this is a great time to create offers using these products. Encourage your clients to personalize some of the following options which are sure to be in high demand!
This category accounted for 9.7% of total industry sales in 2021 and continues to grow (2022 Industry Report). With more and more businesses and individuals turning to branded drinkware for their promotional needs, it is beneficial to know which styles will be the hottest in the new year. In addition to being highly versatile products, the rise of sustainability and laws against single-use plastics make drinkware a trendy option to include in any marketing campaign. Our new Cyclone Bottle with tea Infuser and built-in thermometer on the lid is a unique choice that will have clients turning their heads. The vacuum insulation and touch lid with display are attractive features that your competitors may not offer.
With the new year approaching, you can create offers that allude to the popular themes of that season. For example, encourage clients to renew and refresh their marketing by including self-care and beauty products. The beginning of the year is filled with resolutions and goals at the collective and individual levels, allowing you to market your products to the beauty industry, gyms, yoga studios, dentists, and more! Drawing on the themes of self-improvement, clients can use toiletry bags, toothbrushes, and nail products as gifts, sales incentives, or as giveaways. There are tons of creative ways to incorporate beauty products such as hair brushes into new year promotional campaigns.
Establish a Long-Term Relationship
The beginning of the new year is the perfect time to acquire new customers and begin developing long-term relationships. High-quality products are suitable as your clients can be confident they will be kept by recipients for a long time. Make sure to include kitchen items in your line up which make great gifts for the holidays and end-of-the-year celebrations. Our laser engraving imprint technique is ideal for many bamboo products from this category, helping you create more elegant and attractive promos.
Make sure to highlight the durability of these items and the long-lasting quality of the products you offer. Build offers that draw on the popular themes about the New year celebrations. Right now is a great time for all your clients to begin preparing their marketing materials for 2023 so they can kickstart the year with creative promos.