How to Market Your Calendars
Whether it goes on the wall, sits on a desk, or fits in a bag, a good calendar gives you 365 days of advertising! They can be included in several marketing initiatives, making them suitable for virtually any business looking to grow their reach. As a distributor of promo, it is important to highlight product features that would entice a business owner to give promo a try. Beyond that, teaching customers new ways to use branded products is another way to ensure you’re the one they call for all their promo needs. Below are some tips to spark their interest in calendars this upcoming fall.
Gifts to Clients
With year-end celebrations just around the corner, right now is the perfect time to start preparing holiday promotions. Instead of sending out a holiday card this year, entice your customers to send out a branded wall calendar. With so many themes to choose from, clients can easily pick the ones that correspond to their businesses or interests. Similar to cards, they can be sent in the mail ahead of December, helping to generate a ton of new business in the following year!
Office Décor
With so many people working remotely and others having hybrid schedules, promotional calendars can be used as a way to unite teams. Encourage businesses to send calendars to everyone in their organization and bring a little of that office culture into their employees’ homes. Teams can hang them on the wall to keep track of Zoom meetings, important deadlines, and lunch dates, on top of reminding everyone that they are a part of something larger. Aside from being practical tools that can help with organization, the high-quality, award-winning images serve as decor for any office or workspace.
Trade Show Giveaways
If your clients are planning a trade show, conference, or other networking event, they will benefit greatly from handing out personalized calendars branded with their logo. Depending on their needs you can pitch desk calendars, wall calendars, or even perpetual calendars which can all be used as freebies for trade shows. Ordering them in bulk ahead of time ensures they receive their selected themes before they sell out, and allows clients to use them throughout the year as needed for different networking opportunities.
Promotional calendars are still a very good advertising option for anyone looking to expand their business. Calendars appeal to a broad audience, making them an ideal promotional product for many company profiles, which allows advertisers to reach new demographics. Highlight the fact that calendars offer ample space for customization, allowing businesses to showcase their brand in a way that aligns with their identity.