Holiday Trends
As a promotional products distributor, the start of the holiday season is a great time, filled with opportunities to end the year with strong sales. Clients will be eager to spend any remaining Q4 budget on holiday gifts as a way to give thanks and incentivize their teams for another successful year. Oftentimes this means they are willing to invest more into promo, as businesses use special occasions to celebrate their employees. As a result, you should be prepared with an extensive product lineup that includes many trending options perfect for creating holiday magic!
Sustainability
With customers willing to spend more, this means they also expect the products to last longer. In recent years there’s been a shift away from single-use plastic products towards more long-lasting alternatives derived from natural sources. This means that items such as cutting boards, coasters, and tumblers will be in high demand as clients will be looking for alternatives to plastic. Our bamboo products offer long-lasting quality and can be personalized with laser engraving, an ink-free and environmentally friendly method for personalization.
High End
For year-end celebrations, we suggest stocking up on high-value products that the public will be looking forward to receiving from businesses. In the past, we have pitched budget-friendly products for mass giveaways which we think are suitable for those types of instances. Many businesses will use the end of the year as a time to bring everyone together, reward employees, and recognize important milestones. High-value products such as cheeseboards, cooking utensils, and knife sets provide the perfect way to commemorate a special occurrence.
Customization
In terms of fabrics to look out for, everything fleece is trending up. From blankets to sweaters, caps, and jackets there's no shortage of products to keep the public warmed up this winter. Beyond being a premium fabric that delivers a soft and consistent area for showcasing a logo, it also allows for different types of imprint methods to be used. By giving clients more personalization options they can build a product that is as unique as their brand. Remind them they can provide their own garments to be branded using our decoration services which include embroidery, full-colour Direct-to-Garment printing, and silkscreening, depending on their advertising needs.
Although clients may have been cautious in spending on promo leading up to the holidays, we find that their wallets tend to open up for the end of the year. As they are willing to spend more on holiday gifts you should make sure to offer high quality, sustainable products that can be attractively packaged together in kits and gift baskets. Provide a number of imprint options that will allow them to further customize products for a unique holiday experience.