Help Your Customers Fall for Fall
Timing is very important in the promotional products market. Although no one likes to think about the summer coming to an end it is crucial to begin preparing for the next season. Fall time is filled with opportunities to get your customers excited about using custom products as part of their upcoming marketing campaigns. Additionally, as a distributor that has surely experienced longer production times and inventory shortfalls over the last year, it is more important than ever to be proactive in securing trending products for your clients.
Back to School
The education sector is a huge market to target for the fall. Reaching out to schools, colleges, and universities before the new school year starts is a great way to help students and teachers prepare for the upcoming school year. Pitch products such as notebooks, backpacks, tote bags, pens, and pencils. While these items will be useful at the beginning of the year, also keep in mind that there are more events such as Homecoming or Prom which they will need to be outfitted for. Reaching out to clients early opens the door for you to become their first contact when they need more swag for future occasions.
Fall is a great time for businesses to reward and thank their employees with custom gifts. For Thanksgiving, your clients can personalize many items and create a unique gift set. For your tech-savvy customers, we have wireless chargers, bluetooth speakers, phone holders, and protectors which can be packed in an electronic travel case for the ultimate tech bundle. Calendars and office supplies make great organizational tools for anyone in an office environment while compact items are great for anyone on the go.
Charity & Fundraisers
Promotional products provide an effective way for charities and special causes to build recognition and engage the public. We have many trending products that can be shared across social media to raise awareness about several issues. Additionally, these can be retailed to raise funds for a specific cause when personalized. Businesses can also choose to sponsor community initiatives by providing necessary items for events such as races, fashion shows, and sports teams as a way to garner goodwill from the charity’s supporters.
Consider these products as you build out offers for your customers this fall. Keep in mind that with students returning to classes this enables you to reach the educational sector which continues to be in the top 5 markets of the promotional products industry. From appreciation gift baskets to safety kits, and logoed apparel bundles, encourage customers to make the most of this Thanksgiving with branded gifts. This time of year is a great time to emphasize the value you can provide with your promotional solutions for markets with limited budgets such as charities and nonprofits.