Going Wild for Promo
Summer is the perfect time to inspire your clients’ upcoming promotional campaigns. This season, encourage them to personalize new products as part of their marketing efforts. With school being out many parents, day camps, and community centers will be looking for activities for children to take part in. During this time, zoos, aquariums, and farms see an increase in business as visitors flock in from everywhere to see and learn about the animals. As a result, there is an opportunity to outfit these clients with promo that can be used as souvenirs for their gift shops or as teaching tools to raise awareness about wildlife conservation.
Drinkware
From tumblers to water bottles, branded drinkware is a staple of every gift shop. Where permitted, these can be used inside the premises to keep attendees cool and hydrated, especially during summer. Reusable drinkware is a great souvenir to make their visit more memorable and it remains useful for a long time making it a top choice for clients in this sector. As they are reusable they also align well with conservationist efforts to diminish waste associated with single-use plastics. Encourage your customers to use products that further advance the scope of their message, making it more relatable and authentic.
Bags
Along with drinkware, reusable bags can also be utilized to spread awareness regarding the welfare of wildlife. Bags are great for attendees to carry their gifts and other belongings in, while also serving as a vehicle to promote their efforts. Tote bags are highly versatile allowing almost anyone to make use of them including animal rights groups and not-for-profit charities. Bags also hold a high retail value which means they can be sold once branded, or used in special promotions where a percentage of the proceeds are donated to a charity.
Notebooks & Calendars
As budgets may be limited for some of these groups, it is a good idea to also include some cost-effective options. Items that remain visible and can earn your clients a large number of impressions for a low price include calendars, notebooks, and other office supplies. These can be given out during community events, conventions, and other networking opportunities. Regardless of budget, clients can create meaningful campaigns and fortify bonds with their audience. Many of our wall calendars are inspired by wildlife making them suitable for a number of organizations. Not only do they include attractive award-winning imagery, but they also include facts about the animals that make their promotions more interactive.
Branded products are great tools for nonprofits, charitable causes, and other animal groups to use in awareness-building events due to their low cost and long-lasting quality. Other products that are visually attractive and hold high retail value are also good options for zoos and aquariums to sell in gift shops and online stores. Don't leave your customers out in the wild this summer, instead outfit them with all the right tools to make their promotion a success!