Giveaways to Go-Viral
A new year means it’s time for fresh ideas, and fresh ideas mean new ways for your clients to connect with their audience. In today’s landscape, having a strong and reputable web presence is more important than ever for attracting new business. As social media is a massive stage where a single post can reach thousands—or even millions—of people, by offering share-worthy products, distributors can help their clients unlock their potential and reach a wider audience. Below are the top products clients can use to extend brand visibility far beyond traditional channels.
Drinkware
People love getting swag at trade shows, festivals, conventions, and other events that attract large crowds, but what if there was a different way to get promotional products into the hands of consumers? Social media offers the ability to organize a contest, game, or giveaway where custom-printed products can be used as prizes. Offer a variety of trendy products like drinkware that the public will be excited about receiving and using. Options include the retail-inspired Typhoon and our new Gale mugs which can be laser engraved to create a unique item.
Apparel
One of the keys to a successful social media campaign that includes promo is choosing a product that appeals to a wide audience. T-shirts, hoodies, sweatpants, and jackets appeal to multiple demographics, which means they’re good for reaching a broader audience. When the power of promo is combined with the magnitude of social media, there is always the potential to go viral. Apparel allows clients to create attractive, out-of-the-box designs that resonate with their audience. These are ideal for getting the word out about charities, community initiatives, or any other important cause that they support.
Engagement
Another way to use promotional products in social media campaigns is to include products that encourage engagement. For example, they can customize products with websites, social media channels, and QR codes in the imprint as a way to drive traffic to these virtual spaces. Products like tote bags, and pens are perfect for this as they are used daily creating a large number of impressions and inviting more people to interact with the brand. Cell phone accessories such as chargers, holders, and speakers are also good options as they serve to reinforce the virtual experience and are closely related to the digital theme of the campaign.
Providing innovative, social-media-ready products sets a distributor apart from competitors. It positions them as forward-thinking partners who understand modern marketing needs. By offering promotional products with social media potential, distributors equip their clients to leverage the vast power of online platforms, maximizing engagement, reach, and brand loyalty. Think about incorporating visually appealing products into your lineup that can spark conversion online and generate more clicks for your clients.