Customization Options: Screenprint Services for Summer Tees
With different promotional objectives, varying budgets, and design concepts that your customers will want to incorporate into their campaigns, it is a good idea to offer different customization options in order to help them make the most out of their products. Screen printing remains one of the most affordable and widely used forms of decorating custom apparel. Tees in particular are a great option that offers long-term brand impact with the potential to create memorable individualized experiences for anyone who receives the product. One of the advantages of choosing Magnus is that clients can always provide their own apparel to be personalized in-house. Take a look below at why summer is the perfect time to pitch screen-printed tees to anyone looking to raise brand awareness at a low cost.
Vibrancy
Spring and summer are ideal times to add new elements to a marketing campaign and renew business relationships. One of the ways clients can do this is by incorporating branded tees to their promotions. If their objective is to stand out and get the public re-acquainted with their brand, screen printing offers greater colour saturation and brightness that allows the design to really pop out. Screen printing uses plastisol inks which are extremely opaque compared to the water-based inks used for digital printing which lack the intensity and vibrancy of plastisols. For bright and clear designs, especially on dark-coloured tees, the choice is easy!
Retail
Another reason to pitch screen printing to your clients is the ability of this imprint method to emulate the look that is available in retail. Through screen printing, clients can customize different parts of the garment such as the sleeve, nape and specific parts of the chest. This goes beyond tees and is useful for pant legs, the hoods of sweatshirts, pocket prints, and more! In terms of printing capabilities, screen printing has fewer restrictions allowing clients to experiment with different imprint locations and rival what is available in retail.
Durability
In terms of investment, keep in mind that businesses want to personalize products that will be used for many seasons as opposed to items that will be discarded after a few uses. Taking the time to help them create a unique, meaningful product can pay off in the long run as recipients will be inclined to use the product for a longer time, allowing their message to receive more exposure. As custom tees have a special ability to elicit emotional responses among their wearers, this makes them suitable for commemorative and celebratory occasions. We have found that over time even after repeated wash cycles, plastisol inks maintain a sharp colour appearance that can last for decades, so it’s really no surprise that we all have that one screen-printed shirt from high school or a family reunion that’s still holding on!
Compare some of the most popular personalization methods used in the industry and be better equipped to help your clients determine which method is right for them. Summer and screen-printed tees go hand in hand making it a great option for giveaways and promotions where increasing brand awareness is the primary objective. Additionally, through screen printing, a brand can achieve a distinct and retail-inspired look that separates them from the competition.