Bank on Success
In the past we have looked at ways that you, as a distributor of promo, can entice customers to try new products. One of those ways is to target specific markets with products that are useful and appealing to that group. One sector that is filled with opportunities for you to sell more promo is the financial market. With many different branches and each having its own promotional needs, the sky's the limit when it comes to pitching products for this industry. Below are some ideas on how to reach this market so you don’t leave any untapped potential customers on the table!
Budget Friendly
First, it’s important to keep in mind that these businesses often have multiple types of customers. A bank for example has personal bankers but also corporate accounts, that’s why your lineup should include a variety of products to fulfill the various needs of your clients. In terms of low-cost items, pens are a staple at every bank. From filling out paperwork to signing forms, pens are a must-have at any financial institution. They can even be bundled with a notebook or calculator for new customers. Alternatively, credit card holders also make great welcome gifts and are an affordable option.
Corporate Gifts
On the other hand, we also have many luxury gifts that are ideal for corporate functions and settings. Encourage clients to develop a rewards program with tiered gifts, that way all of their customers can feel appreciated. Investing in corporate gifts is a great way for them to keep their customers happy and ensure future business. For these top-tier clients, we suggest adding golf accessories, lifestyle products, and tech-related items to your offerings. Products from these categories are trendy, have high perceived value, and can often be kept for a long time, perfect for fostering a long-lasting business relationship.
For Employees
Clients in this sector will also need products for their employees and team members. Whether it's for a personal milestone, a professional achievement, or other reward we have the best gifts for any employee. Highlight the importance of making team members feel valued and the effect this has on the success of their business. Pitch them drinkware, in particular styles that are in high demand such as the Typhoon or Breeze tumblers. Other options include our stylish bamboo mugs available with, and without a handle. Our various coaster sets can also be used as unique employee gifts as they can be laser engraved, making them more memorable in the long run.
There are a ton of opportunities to sell your products to the financial market. The summer is a good time to target this sector as they will be needing holiday gifts, and rewards for their clients. Like most businesses, financial companies have important year-end goals to hit, allowing you to pitch your products prior to the start of Q4. As there is always something happening in this sector, be sure to stay up to date with news and developments in this industry as they can represent an opportunity to provide them with more promo.